Things are good for Kenyan boy band Sauti Sol. Chrome Vodka has just become the official sponsor of their “Live and Die in Afrika” tour. The tour, which is the first of its kind in Kenya, will see the group do live stage performances in Kisumu, Eldoret, Nakuru, Machakos and Mombasa to popularize their album, which has already proven to be a big hit in the local charts, going platinum within 37 hours of its launch.
“This venture brings to life the strong connection between Chrome Vodka’s innovative leadership as a credible, premium quality vodka and Sauti Sol’s legendary appeal in afro pop music” said Anne Joy Muhoro, EABL Kenya Marketing Manager, Mainstream Spirits. “Chrome Vodka aims to support local talent and at the same time drive a brand that resonates with our target consumer”
“Sauti Sol is Kenya’s pride in the music industry; young men who have a vision that they are successfully bringing to life; they have managed to build a strong brand in both local and international markets. They have achieved this through the power of determination and dedication and these are the characteristics that resonate with both Chrome and Sauti Sol’s target consumers,” explained Marek, Managing Director, Sauti Sol Entertainment.
Live and Die in Afrika was added to BBC Africa’s Top 10 tracks of 2015 and OkayAfrica’s Top 15 Albums of 2015. Sauti Sol were also listed as Billboard Africa’s Most Promising Group, The Standard Newspaper’s 2016 Agenda Setters and Drum Magazine Africa’s 2015 Movers & Shakers. Sauti Sol is an award-winning afro pop group from Kenya.
The band has won Best Group in East Africa (2016 Bingwa Awards), Best African Group at African Muzik Magazine Awards (2015 AFRIMMA) and an MTV EMA Award for Best African Act in 2014.
The partnership is a synergistic combination of two powerful brands that will work towards pushing the “Dream Big, Be Bigger” #ShineOn campaign.
from Mpasho News » Lifestyle http://ift.tt/1RitaI5
via Mpasho Lifestyle
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