Friday, 5 February 2016

Ever Heard Of Share A Coke With Your Bae? This Is How The Amazing Idea Was Conceived

Surprising your crush can be hard since you may not know how they will react to what you do for them. However, there’s an amazing way to do it. I personally tried it out and it worked. It’s natural, unique and really sweet.

That’s how you get your feeling reciprocated in the coolest way ever. You can make your ‘can’ online and send the photo to someone you care about. Or you could order the personalized can. I’ll tell you how in a bit. First, let’s know how this idea came into being.

So, the whole thing came to being back in 2011. A guy named Lucie Austin, who was a Marketing Director at Coca Cola Australia at the time in conjunction with Creative Excellence Lead Jeremy Rudge sat down. They were looking for a way to run their summer campaign.

Share A Coke With

They came up with the idea that they could replace the Coca Cola logo with people’s names in a horizontal fashion.

“The campaign capitalised on the global trend of self-expression and sharing, but in an emotional way. Coke is big enough to pull off an idea like this, which speaks to the iconic nature of the brand. Who would want their name on a brand unless it was as iconic as Coke?,” Lucie said.

And now, the service is available to you in Kenya. It is the nicest way to share your love with someone, let them know how you feel. To order for a bottle, all you need to do is to call this number: 0702 683551

Also, be keen to follow the conversation on the Coke Facebook page. How many cans will you buy?

Source: Coca Cola 

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